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Mar 27

Bring your trade shows into the digital age with Trade Show Optimization

WRITTEN by: Bill Sterzenbach |
categories: Business Growth

In the midst of such exciting new digital technologies, it’s easy to forget our old friend the trade show. Anyone in the b2b space knows that while trade shows have their limitations, they are still highly effective at driving new business, and they aren’t going anywhere anytime soon. Let's review how we make the most of this productive sales channel.

Mar 26

Creating a Winning Brand for Your In-House Marketing Team

WRITTEN by: Bill Sterzenbach |
categories: Business Growth, Branding

You have a talented and impactful in-house marketing team. Your passion, talent, and creativity drives results for your organization. Being successful isn't your problem, ensuring your team is recognized and rewarded for your successes may be.

Feb 25

Your Employer Brand May be Killing Your Sales

WRITTEN by: Bill Sterzenbach |
categories: Branding , Business Growth

Much has been published about improving the customer journey and a customer-centric approach to marketing. In listening to thousands of customer calls, we have learned one secret that can save you time, money, and most importantly, customers. Teach your employees “who to be” to the customer, and good things will happen.

Feb 17

Bridging the Gap Between Agency + Client Goals Through Customer-Centric Marketing

WRITTEN by: Bill Sterzenbach |
categories: B2B

Year after year it seems the gap widens between the activities of agencies and the objectives of their clients. Everyone is pursuing the same outcomes, but the path to the goal seems fraught with challenges.

Jan 19

One Customer Experience Tip You Can Start Applying Today

WRITTEN by: Bill Sterzenbach |
categories: Business Growth

There are small but highly effective changes you can make today to improve your customer's experience.

Jan 12

Consumers’ digital habits are evolving faster than ever.

WRITTEN by: Emilie DeLong |
categories: Interactive

How do we keep up?

Jun 20

LinkedIn Tips: Keeping Your LinkedIn Activity Private

WRITTEN by: Bill Sterzenbach |
categories: B2B, Content Marketing

Whether you are concerned about competitors or you simply prefer to keep your new connections and profile activities private, a defensive profile is a good move for you.

Mar 31

China PPC: Managing the Mania of Mandarin Messaging

WRITTEN by: Bill Sterzenbach |
categories: SEO

I couldn't help myself. I LOVE alliteration. Running China PPC campaigns is fun, but toggling between the mandarin and english keywords can be time-consuming. This quick tip will help you tame the dragon of multi-language PPC.

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