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Read the Latest from Upward:

May 11

5 Lessons Every Young Professional Will Learn During Their First Year on the Job

WRITTEN by: DJ King |
categories: Business Growth

Do you remember your first semester in college? Or maybe your very first job? Your first significant other, the first time you drove a car, or your first flight in an airplane?

Apr 14

Insights on Digital Marketing Trends in the Healthcare Industry

WRITTEN by: Upward Brand Interactions |
categories: Healthcare

Mar 31

Mar 27

Bring your trade shows into the digital age with Trade Show Optimization

WRITTEN by: Bill Sterzenbach |
categories: Business Growth

In the midst of such exciting new digital technologies, it’s easy to forget our old friend the trade show. Anyone in the b2b space knows that while trade shows have their limitations, they are still highly effective at driving new business, and they aren’t going anywhere anytime soon. Let's review how we make the most of this productive sales channel.

Mar 26

Creating a Winning Brand for Your In-House Marketing Team

WRITTEN by: Bill Sterzenbach |
categories: Business Growth, Branding

You have a talented and impactful in-house marketing team. Your passion, talent, and creativity drives results for your organization. Being successful isn't your problem, ensuring your team is recognized and rewarded for your successes may be.

Feb 25

Your Employer Brand May be Killing Your Sales

WRITTEN by: Bill Sterzenbach |
categories: Branding , Business Growth

Much has been published about improving the customer journey and a customer-centric approach to marketing. In listening to thousands of customer calls, we have learned one secret that can save you time, money, and most importantly, customers. Teach your employees “who to be” to the customer, and good things will happen.

Feb 17

Bridging the Gap Between Agency + Client Goals Through Customer-Centric Marketing

WRITTEN by: Bill Sterzenbach |
categories: B2B

Year after year it seems the gap widens between the activities of agencies and the objectives of their clients. Everyone is pursuing the same outcomes, but the path to the goal seems fraught with challenges.

Jan 19

One Customer Experience Tip You Can Start Applying Today

WRITTEN by: Bill Sterzenbach |
categories: Business Growth

There are small but highly effective changes you can make today to improve your customer's experience.

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Upward Joins Forces with Lamark Media

Apr 21, 2021

Paving the Way for Accelerated Growth and Unparalleled Cross-Channel...Read

Most Surprising Reason for a Hospital 1-Star Review

Feb 14, 2020

As a health care provider, you will get one-star reviews. You just can't...Read

How Virtual Reality Can Save the Day for Trade Show Experiences

Feb 14, 2020

Listen in as Mark Goodwin chats with Zach Myers and Bill Sterzenbach on how...Read

The #1 Reason (by a wide margin) Health Care Patients Posted 1-Star Reviews

Jul 11, 2019

Upward recently analyzed over 3,800 hospital reviews from all over the US. We...Read

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