Mar 27
Bring your trade shows into the digital age with Trade Show Optimization
WRITTEN by: Bill Sterzenbach |
categories:
Business Growth
In the midst of such exciting new digital technologies, it’s easy to forget our old friend the trade show. Anyone in the b2b space knows that while trade shows have their limitations, they are still highly effective at driving new business, and they aren’t going anywhere anytime soon. Let's review how we make the most of this productive sales channel.
Mar 26
Creating a Winning Brand for Your In-House Marketing Team
WRITTEN by: Bill Sterzenbach |
categories:
Business Growth, Branding
You have a talented and impactful in-house marketing team. Your passion, talent, and creativity drives results for your organization. Being successful isn't your problem, ensuring your team is recognized and rewarded for your successes may be.
Feb 25
Your Employer Brand May be Killing Your Sales
WRITTEN by: Bill Sterzenbach |
categories:
Branding , Business Growth
Much has been published about improving the customer journey and a customer-centric approach to marketing. In listening to thousands of customer calls, we have learned one secret that can save you time, money, and most importantly, customers. Teach your employees “who to be” to the customer, and good things will happen.
Feb 17
Bridging the Gap Between Agency + Client Goals Through Customer-Centric Marketing
WRITTEN by: Bill Sterzenbach |
categories:
B2B
Year after year it seems the gap widens between the activities of agencies and the objectives of their clients. Everyone is pursuing the same outcomes, but the path to the goal seems fraught with challenges.
Jan 19
One Customer Experience Tip You Can Start Applying Today
WRITTEN by: Bill Sterzenbach |
categories:
Business Growth
There are small but highly effective changes you can make today to improve your customer's experience.
Jan 12
Consumers’ digital habits are evolving faster than ever.
WRITTEN by: Emilie DeLong |
categories:
Interactive
How do we keep up?
Jun 20
LinkedIn Tips: Keeping Your LinkedIn Activity Private
WRITTEN by: Bill Sterzenbach |
categories:
B2B, Content Marketing
Whether you are concerned about competitors or you simply prefer to keep your new connections and profile activities private, a defensive profile is a good move for you.
Mar 31
China PPC: Managing the Mania of Mandarin Messaging
WRITTEN by: Bill Sterzenbach |
categories:
SEO
I couldn't help myself. I LOVE alliteration. Running China PPC campaigns is fun, but toggling between the mandarin and english keywords can be time-consuming. This quick tip will help you tame the dragon of multi-language PPC.