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Jun 17

Help: How Community Hospital Marketing Can Stand Out From Acclaimed Hospitals

WRITTEN by: Scott Rogers |
categories: Healthcare

Now, every hospital is trying to expand their service area and pull in the most profitable patients from more and more territories. So what do you do when a bigger hospital from outside your regular service area tries to draw in your patients and physicians?

Jun 9

Two Words Every b2b Website Should be Saying

WRITTEN by: Bill Sterzenbach |
categories: Interactive, B2B

If you are responsible for your b2b website, you probably need leads. How many leads do you need? More. When looking to boost your inbound leads, there are a few fairly simple changes that can make a substantial impact. Today we're going to talk about one such change: getting comfortable with the phrase "Call Me". Aside from the obvious positive impact in the singles scene, this phrase has equal potential in the business world.

Jun 5

Developing a Leadership Team: One Question You MUST Ask When Interviewing

WRITTEN by: Bill Sterzenbach |
categories: Business Growth

f you are developing a leadership team within your company, you know it's a marathon, not a sprint - and it takes a long time to test the mettle of your leaders. Identifying key leadership characteristics early is critical to help to ensure you have the right material to work with for a long-term investment.

Jun 3

Print Is Dead

WRITTEN by: Chris Fry |
categories: Branding , Content Marketing

With fast-moving technology and digital media touch points, your print media has to stand out. It has to be unique, and it has to hold its own – which means you need to really give thought to the purpose of your print media in order to get the most out of your print pieces and print marketing dollars.

Jun 1

Does Your Landing Page Have These 4 Critical Elements?

WRITTEN by: Bill Sterzenbach |
categories: Interactive

If you've developed a landing page for a campaign - congratulations! You are already way ahead of many of your competitors. That being said - it's probably time to evaluate how effectively your landing page is performing. No need to fear, the changes I'm going to suggest below do not require any technology ninja moves, they are basically content and organizational changes.

May 27

Glazed Over: Consumer Comprehension and Memory Retention

WRITTEN by: Jennifer Davidson |
categories: Content Marketing

It seems simple – in order for customers to be interested in spending money, first they must give you the time of day. This means understanding the product is key. Let’s say you do get a moment of their time – you need to be ready.

May 22

5 Generations From The School of Advertising Art

WRITTEN by: Laura Jackson |
categories: Business Growth

At Upward Brand Interactions, we currently house four graduates from the School of Advertising Art who now work as a creative director, an art director, a creative manager and an interactive designer. And recently, we had the privilege of housing a soon-to-be-graduate from SAA named Ashley Mowry.

May 20

Upward Brand Interactions: The Happy Project

WRITTEN by: Jessica Stanley |
categories: Business Growth

What makes us happy as employees in an agency environment? There are lots of recent studies on happiness in the workplaces, but we at Upward Brand Interactions did our very own internal primary research on what makes us truly happy at our workplace. It boils down to these top 5.

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