May 6
Welcome To The Upward Family – Scott Rogers
WRITTEN by: Laura Jackson |
categories:
Business Growth
Just like any company, when we had a need for an account manager we searched amongst some of the most talented and experienced candidates in the Dayton, Ohio area. So, who really stuck out from the bunch? Scott Rogers.
Apr 29
The Long and Short of Copywriting for Marketing
WRITTEN by: Mark Corcoran |
categories:
Content Marketing
Marketing exists to engage people in ways that increase brand awareness, loyalty, and revenues. And it doesn’t matter what kind of marketing it is, either. Business-to-business or business-to-consumer, it’s all person-to-person.
Apr 22
An Opinion About Communicating
WRITTEN by: Margaret Schryver |
categories:
Interactive, Content Marketing, Business Growth
I’ve now reached an age where nostalgia is part of my psyche because the world I currently live in is vastly different from the world of the 1950s. The world of my youth will never return again. It’s gone forever. This causes me to occasionally reflect on the things that are so commonplace today that we take for granted, but only 50 or 60 years ago were something very special indeed. With that in mind, I’m going to tell you a story about COMMUNICATION.
Apr 8
My Favorite Search Marketing Questions
WRITTEN by: David Kragel |
categories:
SEO
As the lines between search marketing, content marketing and social media blur even further, it’s harder to know when one web marketing strategy starts and another ends. After all, with the changes Google has made to its algorithm over the past two years, don’t websites merely need good content nowadays to succeed?
Mar 31
Finding Familiarity in the Search World - 3 Simple Tips for Your Adwords Campaign
WRITTEN by: Jared Graves |
categories:
SEO
Not too long ago the world of Search Marketing, SEO and PPC were all a mystery. Adjusting to the new environment and working with the tools and platforms was a bit overwhelming. I met this challenge by pulling from my experience with strategy and tactic games.
Mar 26
Is It Time to Shake Things Up or Get Back to the Basics?
WRITTEN by: Katy Reeve |
categories:
Business Growth
Sometimes you need to look at what you are doing – in life or business – and decide that it’s time to shake things up. Now might be the time to blow the dust off, put yourself out there, take a few risks and get outside of your comfort zone. If what you are doing isn’t getting you where you want to be, consider shaking things up. However, it might be just as accurate to say that when you are trying something new, different or what others are doing, it may not be working either. This might be a time to get back to the basics; what makes you happy, brings in customers or just feels right.
Mar 18
Two For One - Agency Lessons and Raising Twins
WRITTEN by: Erin Rogers |
categories:
Business Growth
Deep down I figured I was probably kidding myself, but a little part of me was hoping that some of the things I’d learned along the way in agency life—all of the planning, brief moments of creativity and ongoing client management—might miraculously come in handy. Looking back at my first year of multiples motherhood, I wasn’t entirely wrong.
Mar 11
Is Your Marketing Being Friend-Zoned?
WRITTEN by: Andy Sharpe |
categories:
B2B
prior to finding the one… let’s just say my friend-zone card had some holes punched in it. Being a well-intentioned, somewhat geeky guy it was hard to compete with the studly, more confident and popular fellas. Somehow, I think this relates to the B2B marketing world.